Startups often miss the boat when it comes to setting a company vision. Founders are taught to pitch their company in the standard format: what’s the problem, what’s the solution, how are you solving it, why are you the right people to solve it? What’s fundamentally missing, or when done correctly weaved throughout that story, is the why. Rather than start with what, start with why.
In both his book and TED talk, Simon explains how most companies tell their story backwards, starting with the what, then moving to the how, and ending with the why.
If we were one of these companies, we would tell you that Artemis builds software for farmers. That software is easier to use than spreadsheets. We do this because digital infrastructure will lead to a safer, more transparent agriculture system. This is important because we need to produce more food to feed the growing global population while using less resources. This, while true, isn’t inspiring.
We believe that no one should ever get sick from consuming plants, farmers should make a good living, farmworkers should be treated with dignity, and profitability is the key to scaling our agriculture system.
We do this by focusing on simple, user friendly tools built for growers, by growers.
And this starts with software.
There are many people entering the agtech space right now and many will design great products, some will not. In a world where information overload is killing decisions, Artemis wants to be your partner not your vendor.